FUNDZA LITERACY TRUST
The FunDza Literacy Trust (FunDza) works to get
teens and young adults from underresourced
communities across South Africa, reading and writing
for pleasure. FunDza derives its name from the
isiXhosa word for “read” (funda). The name also
plays on the idea that reading is a fun activity and
the domain identifier for South Africa on the
Internet is ‘za’.
FunDza boosts literacy creating a demand for
reading, by producing material that young people
want to read, that reflects their lives. The
‘Harmony High’ series promoted by FunDza centres on
the real-life issues and choices faced by a group of
teens attending a fictional township high school.
The narratives are gripping and fast-paced and the
messages positive, but not preachy. FunDza improves
access by supporting more than 160 reading groups
across South Africa with relevant reading material
as well as growing a community of readers via its
mobi network - fundza.mobi. Each week FunDza
commissions and publishes brand new South African
short stories in its 'Library on a phone'. FunDza
has around 45 000 unique monthly readers, with a
visit duration averaging around 13 minutes. FunDza
also
has more than 1,200,000 page views per month. These
stats (and comments received) indicate both a wide
reach as well deep engagement with the text.
FunDza's developing young writers programme provides
a platform for young people to submit their work,
and share their voice. FunDza edits, provides
feedback and then publishes the work to be
read and enjoyed by their peers.
The Foundation has supported FunDza since 2011. |